Google Ads: A Complete Guide for Beginners
Google Ads is one of the most powerful online advertising platforms that helps businesses reach their target audience through paid search and display advertising. Whether you're a small business owner, a marketing professional, or someone just starting out, understanding Google Ads can significantly improve your online visibility and drive more leads to your business. In this blog, we’ll explore how Google Ads works, its benefits, best practices, and why it’s an essential tool for digital marketing. What is Google Ads? Google Ads (formerly known as Google AdWords) is an online advertising platform where businesses can create ads that appear on Google Search, YouTube, Gmail, and other partner websites . Advertisers bid on specific keywords, and their ads are shown when users search for those terms. Google Ads operates on a pay-per-click (PPC) model , meaning you only pay when someone clicks on your ad. This makes it a cost-effective method to attract high-intent users who are a...